Privacy Policy

This Privacy Policy explains how AETHERFRAMES LTD, 17311888 (hereinafter referred to as "the Company," "we," "our," or "us") collects, processes, and protects the personal information of individuals who access or use our AI-powered video and image generation platform. This policy applies to all visitors and registered users who interact with our website, web application, or related services.

By accessing or using our website, creating an account, purchasing tokens, or using the platform’s services, you acknowledge that you have read, understood, and agreed to this Privacy Policy. If you do not agree to these terms, please refrain from using our website or services.

Data Controller Information

AETHERFRAMES LTD, 17311888 is the data controller responsible for processing the personal data collected through this platform. Registered in England and Wales under Company number: 17311888. Registered address: International House, 61 Mosley Street, Manchester, United Kingdom, M2 3HZ

The Company ensures that all data is processed in accordance with the UK GDPR and the Data Protection Act 2018. Where users are located in the European Union, the processing of personal data is also carried out in accordance with Regulation (EU) 2016/679 (EU GDPR). Nothing in this Policy limits the mandatory data protection rights granted under EU law.

We collect and process the information necessary to operate our platform and provide users with access to AI-powered video and image generation services. This includes your name, email address, phone number, country of residence, and any other details you choose to provide. This data helps us identify you, communicate with you, and ensure proper service delivery within the platform.

When you use our platform or visit our website, we automatically collect information such as your IP address, browser type, device model, operating system, and activity logs. We also use cookies and analytics tools to enhance functionality and maintain security.

We collect only the payment-related information required to manage transactions, such as transaction identifiers, billing details, currency, purchase amount and refund status. Card payments are processed exclusively by a licensed third-party payment service provider using the Visa and Mastercard networks with 3-D Secure authentication. The Company does not collect or store complete payment card numbers, card verification codes (CVV/CVC) or other sensitive card credentials — these are handled directly by PCI-DSS-compliant payment providers who comply with the UK GDPR and the Data Protection Act 2018.

The Company does not act as a payment institution and does not hold or control customer funds. Payment processing is conducted through secure channels by regulated third-party providers who ensure the protection of payment information from unauthorized access or loss.

By using our platform, you consent to the processing of payment data by third-party providers in accordance with their privacy policies and compliance standards.

We use your information to operate and improve the platform, provide users with access to AI tools for generating videos and images, and manage interactions within the platform. This includes processing registrations, managing applications, and providing customer support.

Your data helps us process secure payments, send important account updates, and improve the platform’s functionality and reliability. We may also use your data to fulfill legal obligations and prevent fraud or misuse of the system.

For the purposes of applicable data protection laws, the Company acts as the Data Controller for user account data, billing information, communication history, and compliance-related obligations. In this role, we determine how and why your data is processed to ensure the secure and efficient management of your account.

Any content created, uploaded, or generated by users on the platform is processed solely for the purpose of providing the requested service, such as AI-based image or video generation. This content remains under the user’s control and is not used for unrelated purposes.

We do not use user-generated content, prompts, or personal data to train, retrain, or improve AI models. All user content is processed exclusively for the purpose it was submitted for and is not used for any other purpose, including AI training.

Where personal data is included in the prompts, source files, or creative briefs you upload, the Company acts strictly as a Data Processor, operating on your instructions. You, the User, are the Data Controller for such content and ensure that you have the necessary legal basis to process it.

Our website uses cookies and similar tracking technologies to collect information about how you interact with the platform, such as which pages you view and how long you spend on them. This data helps us analyse usage patterns, improve functionality and enhance the overall user experience. You can manage or disable cookies through your browser settings. However, please note that restricting cookies may affect the performance of the website and the availability of certain features.

The Company uses the following categories of cookies:

Strictly Necessary Cookies are required for the operation of the website and enable core functionality such as page navigation, access to secure areas, and prevention of fraudulent activity.

Performance and Analytics Cookies collect aggregated information about how users interact with the website, including pages visited, time spent, and error messages, to support performance monitoring and service improvement.

Functionality Cookies allow the website to remember user preferences and settings, such as language, region, or interface customisation, in order to provide a more personalised experience.

Security and Fraud Prevention Cookies are used to detect suspicious activity, support authentication processes, and protect the platform from misuse, including unauthorised access attempts.

Advertising and Marketing Cookies, where applicable, are used to measure the effectiveness of campaigns, limit repetitive displays of content, and understand user engagement with marketing materials.

We process personal data only when there is a valid legal reason to do so under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. In accordance with these regulations, we rely on the following specific legal bases to process your data:

- Performance of a Contract: To create and manage your account, process payments, deliver AI-generated content, and provide the requested services.

- Compliance with Legal Obligations: To fulfill our statutory duties, including tax reporting, accounting requirements, and regulatory compliance checks.

- Legitimate Interests: To maintain platform security, prevent fraud and abuse, ensure the technical stability of our systems, and improve service functionality. We ensure that these interests do not override your fundamental rights and freedoms.

- Consent: Where required, such as for sending marketing communications or placing non-essential cookies. You may withdraw your consent at any time, but this will not affect the lawfulness of any processing carried out before the withdrawal.

Some of our trusted service providers and business partners, including payment processors, cloud hosting providers, and compliance verification systems, may operate or store data outside the United Kingdom and the European Economic Area (EEA).

We ensure that your information remains protected through appropriate safeguards whenever such transfers occur, in accordance with the UK GDPR. These safeguards may include the use of Standard Contractual Clauses (SCCs) approved by the UK Information Commissioner’s Office (ICO), the UK Addendum, or other legally recognized mechanisms that provide equivalent protection. For transfers involving personal data of EU residents, appropriate safeguards are applied in accordance with EU GDPR, including the European Commission’s Standard Contractual Clauses, where applicable.

All third parties that receive personal data are carefully selected and bound by contract to process information only for the purposes described in this Privacy Policy. They are also bound by contract to maintain strict confidentiality and to apply suitable technical and organizational measures to safeguard your data.

We take data protection seriously, applying technical and organizational measures to safeguard your personal information against unauthorized access, alteration, loss, or disclosure. All data transmitted through our platform is encrypted, and access to user information is restricted to authorized personnel.

We may also receive data from regulated payment partners and verification providers who assist us with processing payments and performing identity checks. This information is used solely to ensure the platform’s compliance and secure operation.

Despite our efforts to maintain a high level of security, no electronic storage or transmission system over the Internet can be guaranteed to be completely secure. Therefore, although we strive to protect your data, we cannot guarantee the absolute security of the information you share with us.

If a personal data breach occurs that may affect your rights, we will notify you and the ICO in accordance with the UK GDPR.

Our website uses cookies and analytics tools to ensure stable operation, improve the user experience, and analyze how visitors interact with the platform. These tools allow us to remember your preferences, monitor performance, and identify potential issues in order to improve the website’s functionality and security.

Where required by law, we obtain user consent for non-essential cookies (such as analytics or marketing tools) through a cookie consent mechanism displayed upon your first visit. You can manage or withdraw your preferences at any time through the platform settings.

You can manage or disable cookies in your browser settings at any time. However, keep in mind that certain features of the platform may not work correctly without them.

We do not sell, rent, or trade personal information. We may only share your information with trusted third parties when it is necessary for operating the platform and delivering our services. This includes regulated payment and compliance providers, who process transactions and verify user identities on our behalf. It also includes hosting and technical partners, who maintain system stability.

We may also disclose information when required to comply with legal obligations, respond to lawful requests from authorities, or protect the rights, property, and safety of our users and the Company. In all cases, data sharing is limited, controlled, and conducted in accordance with the UK GDPR and the Data Protection Act 2018.

We only keep your personal information for as long as necessary to operate the platform, provide our services, meet legal obligations, and resolve potential disputes. Retention periods vary depending on data type:

- Account Data is retained for the duration of the user relationship and up to 6 years thereafter to meet legal obligations and defend against potential legal claims.

- Transactional Records are retained for 6 years in accordance with applicable accounting and tax laws.

We securely delete or anonymize personal data when it is no longer required. You may contact us at any time to request the deletion of your information or account, and we will handle your request in accordance with applicable data protection laws.

You have certain rights regarding your personal data under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

- Right to Access: You have the right to request access to the information we hold about you.

- Right to Rectification: You may ask us to correct or update any inaccurate details.

- Right to Erasure (‘Right to be Forgotten’): You may request that we delete your data when it is no longer needed for the purposes for which it was collected.

- Right to Restriction & Objection: You may limit how your data is used or object to certain types of processing, such as direct marketing communications.

- Right to Data Portability: Where applicable, you have the right to request a copy of your personal data in a structured, commonly used, and machine-readable format, and the right to transfer this data to another service provider without hindrance.

- Right to Withdraw Consent: Where we rely on your consent to process your personal data, you have the right to withdraw that consent at any time. This will not affect the lawfulness of processing carried out prior to the withdrawal.

- Rights Related to Automated Decision-Making: You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.

If you wish to exercise any of these rights, please contact us using the information provided at the end of this Privacy Policy. We will review and respond to your request within the timeframes required by law (usually within one calendar month).

If you believe that your data has been handled unlawfully, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) in the United Kingdom at www.ico.org.uk

Our platform and related services are intended exclusively for individuals who are at least 18 years old. We do not knowingly collect, store, or process the personal information of anyone under this age. If we discover that a minor has provided personal data, we will delete it as soon as reasonably possible. Users under 18 are not allowed to create accounts or make purchases on the platform.

We could revise this Privacy Policy from time to time to reflect changes in the law, our technology, or the way we do things. Any changes will take effect once the updated version is published on our website. We encourage users to periodically review this page to stay informed about how we protect and use personal data. Continued use of the platform after an updated policy is published constitutes acceptance of the revised terms.